Monday, May 21, 2012

More jobs, or more unemployment?

Both Scott Walker and Tom Barrett want this election to be about jobs, according to their recent ads. Scott Walker is running a very simple ad right now. Under his leadership the state added over 30,000 ads. Barrett is countering with loose data about how the state actually lost jobs and that Wisconsin was in last place in terms of job creation. Who is right? Well Walker has released all of his data, and Barrett is keeping that information quite fluid. Obviously numbers can be massaged one way or the other by including or not including different groups, but what ultimately matters is who the public believes. Right now Walker's ad is running EVERYWHERE. It is short, simple, "I added jobs, here is the number" sort of thing. Unless Barrett can start dumping more money into tv Walker is going to win this news cycle.

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